Hello Florense

Hello Florense is a pelvic health platform founded by Adelaide women's and pelvic health physiotherapist Kat Warr. It turns the bladder and bowel diaries patients keep for their clinician into a phone-based diary with calculated, flagged reports. Kat needed it built for her own clinic first, then turned into a commercial product for clinics across Australia.

In Kat's clinic, diaries were completed on paper and processed by hand. Clinicians added up daily totals, toilet visits and overnight patterns themselves, then drew up graphs between appointments. Patients, mostly on their phones and sometimes embarrassed recording this at work, were less likely to finish a complicated diary. Once the tool proved itself, a bigger problem followed: software built for one clinic had no secure way to keep each clinic's health data private, and no way for new clinics to sign up, trial and pay.

We started with discovery and design reviews with Kat, built around three people: an anxious patient, a busy clinician and a clinic admin. Anything that made the diary harder to use was cut. The numbers had to make clinical sense, not just add up, so results are shown as daily averages and overnight results are worked out night by night. For guidance, we recommended advice Kat writes herself rather than AI-generated advice, so it's always accurate and costs stay predictable.

We built a web app where patients log drinks, bladder and bowel activity in a few taps on their phone, nothing to download. Clinicians see a clear summary instead of raw entries: daily averages, easy-to-read charts, overnight patterns and automatic flags, plus Kat's guidance. Reports download as a PDF or go straight into Cliniko and Nookal.

To turn it into a business, we rebuilt it as one secure platform that serves many clinics, with each clinic's patient data kept private and stored in Australia. We added staff management, free trials, online subscriptions based on diary use, a management console that can't see patient diaries, and a website the team updates themselves.

In under a year, a paper diary in one clinic became a commercial product, with more than 50 clinics added during beta and launch.