Hillarys Boat & Tackle

Hillarys Boat & Tackle is an independent fishing and boating store at Hillarys Boat Harbour in Perth's northern suburbs. It's known for its chandlery, tackle, safety gear and practical advice. The business sold mostly in store, with a basic landing page online. They needed an online shop that could carry their full supplier range without listing every product by hand.

Sales stopped when the shop closed. Customers couldn't browse or buy outside trading hours, and national online marine retailers were already reaching the same anglers and boat owners. The store had access to large supplier catalogues covering thousands of products, but no practical way to get them online. In-store stock wasn't connected to anything online, so listing products by hand would have been slow and risked selling items that weren't actually in stock.

Discovery showed the store's strengths were already there: staff knowledge and a deep supplier range, just invisible online. A standard template shop would have meant entering thousands of products by hand. We recommended a custom-branded store with Shopify handling products, stock and secure checkout, connected to supplier catalogues and the in-store point-of-sale system, so the range stays up to date without manual data entry.

We built a branded online store on the business's own domain, with search, filters and a guided "choose your setup" path through a deep chandlery and tackle range. Customers buy for click and collect at the harbour through Shopify's secure checkout, or request a freight quote when they need postage.

Behind the scenes, supplier catalogues such as JPW Marine and Sam Allen, and stock from the store's Hike point-of-sale system, flow into Shopify automatically overnight, with a staff console to keep an eye on each update.

Thousands of products are now online, and the harbour shop keeps selling after closing time.